Thursday, March 18, 2010

The Tipping Point


The Tipping Point is about change, in particular its about understanding why change often happens as quickly and as unexpectedly as it does.  The main reason of the book is to examine the social epidemics that surround us.  It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease, I think that this is a good reference and it makes a lot of sense.  Overall I thought that this was very interesting and it was a good summary of what the book had to offer.

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